Cookie Policy

1) What are cookies and similar technologies?

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies help websites remember information about your session (for example, that you accepted the cookie banner), keep the site secure, and in some cases measure how people use the site so the content can be improved.

In addition to cookies, we may use similar technologies such as pixel tags and server-side event collection. Pixel tags are small code snippets that can send a signal when a page is viewed or when a conversion event happens. Server-side collection means the website may record an event on our server when you submit a form or visit key pages. These signals may involve cookies and device identifiers, depending on your consent choices.

2) Cookie types (lifespan and origin)

Cookies can be grouped by how long they last and who sets them:

• Session cookies last only while your browser is open. They typically help with continuity and security.
• Persistent cookies remain on your device for a set period (for example, 90 days or 12 months) or until you delete them.
• First-party cookies are set by this website (innoventra).
• Third-party cookies are set by other providers whose tools may be used for analytics or marketing, if you consent.

We aim to minimize what is stored in the browser and to keep cookie usage aligned with user choice, especially for analytics and marketing.

3) Cookie categories we use

We use three categories of cookies. These categories match the choices shown in our cookie banner and cookie preferences panel.

Essential cookies (always active)

Essential cookies are required for the site to function and to keep it secure. They cannot be switched off in our preferences panel. These cookies support basic operations such as session continuity, cookie consent storage, and security controls.

Analytics cookies (consent required)

Analytics cookies help us understand how the website is used so we can improve navigation, content structure, and performance. If you consent to analytics cookies, we may use Google Analytics 4 (GA4) with IP anonymization. If you do not consent, analytics cookies should not be set and analytics measurement should not activate.

Analytics data is used in aggregated form to answer practical questions, such as which pages are most helpful, which device types are common, or whether a course page is difficult to find. We do not use analytics to make decisions that produce legal or similarly significant effects.

Marketing cookies (consent required)

Marketing cookies are used for advertising measurement and remarketing after consent. If you consent, marketing tools may record events such as page views or completed form submissions to help measure the effectiveness of ads and to show relevant messages later. If you do not consent, marketing cookies should not be set and marketing measurement should not activate.

This website does not load third-party advertising scripts by default. If marketing tools are enabled later (for example, after you give consent), they may set marketing cookies and process identifiers for attribution. You can withdraw consent at any time using the preferences panel.

4) Cookie table

The table below lists cookies commonly used for the categories described above. Some third-party cookies will only appear if you consent and if the related tools are activated.

Note: If you do not consent to analytics or marketing cookies, the related third-party cookies should not be set. If you previously consented and later withdraw consent, cookies may remain on your device until they expire or you delete them via your browser settings. Our system will also attempt to remove certain cookies (such as _ga and _fbp) when consent is rejected or withdrawn.

5) Third-party providers

Depending on your consent choices and which tools are activated, we may use the following providers:

• Google LLC (Google Analytics 4, Google Ads, and tag management) for analytics and advertising measurement, only after consent for the relevant category.
• Meta Platforms (pixel-based measurement and remarketing) for marketing measurement, only after marketing consent.
• Cloudflare for security and performance (for example, protection against abusive traffic).

We do not permit these providers to use site data for their own independent commercial purposes. Data use is limited to providing services to innoventra, such as measurement, security, and ad attribution, and is governed by their contractual terms and privacy policies.

6) How to manage cookies

You can manage cookie preferences in several ways:

• On this website: use the “Manage cookie preferences” link in the footer to open the cookie controls and update your choices.
• In your browser: most browsers let you delete cookies, block cookies, or get notified before a cookie is stored. The steps vary by browser and device.
• Opt-out tools: some providers offer settings for advertising personalization and analytics measurement. If you use these tools, they work in addition to our on-site preferences.

If you block or delete essential cookies, parts of the website may not work correctly. If you block analytics and marketing cookies, the site remains usable, but measurement and personalized advertising functions will be limited or disabled.

7) Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how the website operates. If we make material changes, we will update the “Last Updated” date and, where appropriate, provide a notice on the website.

8) Contact

If you have questions about cookies or your privacy choices, contact:

• Company: Innoventra Learning GmbH (innoventra)
• Address: Theresienhöhe 12, Schwanthalerhöhe, 80339 Munich, Germany
• Email: [email protected]
• Phone: +49 89 2555 1607